CONTENT MANAGER FOR PERSONAL BRANDS

YOUR INSTAGRAM MEETS YOUR CLIENTS BEFORE YOU DO.

So let's make it brilliant at introductions: the right things, to the right people, while you go and do literally anything else.

For coaches, therapists, consultants and creatives who know what they stand for, and know people check their profile first.

Get ten post ideas for your profile, free →Or apply to work with me

HI, I'M NINA

MESSAGING, NOT METRICS ✦ THE RIGHT MESSAGE, NOT MORE REACH ✦ SLOW, ORGANIC, ON PURPOSE ✦ FOR ESTABLISHED PERSONAL BRANDS ✦MESSAGING, NOT METRICS ✦ THE RIGHT MESSAGE, NOT MORE REACH ✦ SLOW, ORGANIC, ON PURPOSE ✦ FOR ESTABLISHED PERSONAL BRANDS ✦

WHY IT MATTERS

People check your Instagram before they get in touch.

A client mentions you to a friend. The friend taps your name into Instagram. What they find there decides who gets the message: you, or the other name on the list.

THE PROFILE THAT STOPPED

@jesscarterphotoLast post: 34 weeks ago

Hey Jessica! Are you taking on new clients? You haven't posted in a while...

Seen

A last post from spring. Or a lovely feed that gives no clue what you actually do. They know what the profile tells them, and it isn't telling them much.

THE PROFILE THAT'S ON MESSAGE

@jesscarterphotoPosted 2 days ago

Hi Jess! Saw your post about camera-shy clients. That's exactly me. Are you taking anyone on in the spring?

Just now · typing BOOKED

The name field says what you do. The pinned post answers their question. Four posts in, they message you. You didn't write a word of it. You were with a client.